▶️ Release More Valuable Content Daily
Your customer journey:
Notice [I impressions] → View [V views] → Make Some Action [A actions] → Signup → Repeat Doing Actions [A times / day] → Upgrade to Paid → Repeat Doing Actions [A times / day] → Share Around [R reposts/likes/comments]
Typical content metrics:
Clickthrough Rate (CTR) = V / I
Percentage of people who clicked on your content from the preview (eg ad or blog post)
Views = V
Number of unique impressions
Conversion Rate = A / V
Percentage of people who performed desired action after consuming your content (signed up, paid, created post)
Engagement Rate = R / V
Percentage of people that engage with your content (or performs some action)
Retention = A per user per day
Percentage of people who gets back to your content regularly and performing desired action
Momentum — Release more valuable content daily
Playbook | Cheat Sheet | Content File Meta | Content Formats | Distribution Channels | KPIs
