▶️ Release More Valuable Content Daily
Whom, Why, Where, How?
Whom to create for? (4 audiences CTIF)
Your customers (C): activate and retain [churned] → cold → warm → active → long-time user → referrer
Your team, partners, investors (T): improve operations with SOPs, monthly updates, roadmap+vision, public measurable KPIs/goals
Influencers/experts in your industry (I): gain trust, partnerships and distribution to grow faster
Other startup founders / creators: (F) expand startup network and improve delivery
ℹ️ Customers (C) and Team (T) are the primary audiences for your content. You can repurpose CT content for Influencers (I) and Startup founders (F) content.
Why to create content? (AARRR framework)
Acquire: educate audience, show what user can get with your service/product through tutorials and case studies
Activate: shorten time to value for users to onboard and get first result quickly
Retain: improve user experience based on data (analytics and surveys)
Refer: make beneficial and easy for your customers to bring new customers
Revenue: improve startup operations to operate efficiently (build in public)
How to measure content performance?
Typical metrics:
- Number of unique impressions (views), quotations (retweets), comments
- CTR — percentage of people who clicked on your content from the preview
- Conversion Rate (percentage of people who performed desired action → signed up, paid, created post)
- Retention (percentage of people who gets back to your content regularly)
See Metrics → → →
Content — any url/file in the Internet intended for a specific group of people (Target Audience)
Release — the announcement to the audience that some content is available
Product — content that is valuable for a specific group of people (Target Audience)
Momentum — the moment of time when your content gains more measurable results from day to day
Momentum — Release more valuable content daily
Playbook | Cheat Sheet | Content File Meta | Content Formats | Distribution Channels | KPIs
