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Content File Specification (Meta Description)
🥸 Target Audience
🎯 Promise/Change (Before→After)
👉 Call to Action (Next File)
📈 Metrics (CTR, Views, Conversion Rate etc.)
💐 Presentation Attributes (Title, Description, Image)
Your content Directory:
🥸 Target Audience (CTIF + specific) | 🎯 Promise (Before/After) | 👉 Call To Action | 📈 Metrics | 💐 Presentation Attributes |
Need help with ideas? Choose your next content file
| Specific Content | Change | Audience |
|---|---|---|
How to solve some problem relevant to your service/product | (C) Customers | |
How to use some feature | (C) Customers | |
What changed in your product and how to use it | (C) Customers | |
How other people solve their problem related to your service/product | (C) Customers | |
Why people should use your product instead of competitors? | (C) Customers | |
Useful data and analytics related to your audience interests | (C) Customers | |
Validate if clear and present future features | (C) Customers | |
Gain more customers (text based or video) | (C) Customers | |
Learn what hurts and how to improve | (T) Team | |
Improve product experience (retention, activation) | (T) Team | |
Let more people apply to your job | (T) Team | |
Keep in sync with team and stay accountable | (T) Team | |
Release new feature or fix bug | (T) Team | |
Explain the deployment process to the new devs | (T) Team | |
Explain how your team collaborate | (T) Team | |
Track commits and stay accountable | (T) Team | |
Update investors and partners on your startup progress and burn | (T) Team |
Each of your content files can (and should) be presented in many Content Formats
Momentum — Release more valuable content daily
Playbook | Cheat Sheet | Content File Meta | Content Formats | Distribution Channels | KPIs
